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El Cajon’s City Council Approves Unprecedented Deal with Live Nation

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Post Date:12/16/2017 4:30 PM

El Cajon’s City Council Approves Unprecedented Deal with Live Nation 
 

Earlier this week, the El Cajon City Council approved a five-year agreement with Live Nation, the world’s leading live entertainment company to manage and operate the East County Performing Arts Center, also known as ECPAC which seats 1,142 spectators.  The 40-year-old ECPAC has been closed since 2009.  The partnership with Live Nation aims to resurrect this significant community asset.

Mayor Bill Wells was thrilled with the Council’s approval of the agreement, stating “This is a game changer for downtown El Cajon and the entire community.  Live Nation will bring nationally renowned acts to the heart of our City and ECPAC will once again be a premier venue in the San Diego region. These shows will also bring new customers to the city’s thriving food and cultural downtown center.”

Live Nation, also operates the House of Blues in San Diego and the Mattress Firm Amphitheater in Chula Vista.

Under the agreement, Live Nation will manage ECPAC on behalf of the City.  Live Nation will book and promote events, negotiate entertainment contracts, manage rentals, market ECPAC, and oversee the day-to-day operations of the facility.

“Live Nation is thrilled to partner with the City of El Cajon,” said Arich Berghammer, Executive Vice President of Live Nation’s clubs and theatre division. Berghammer stated “This is a great music market. We plan to put our wide array of resources to work in El Cajon by bringing premier, nationally renowned artists to the City. We want to help El Cajon be known as the place to see live entertainment.”

“I’m proud of the partnership that we have forged with Live Nation” stated El Cajon City Manager Doug Williford. “This innovative partnership allows the city to put ECPAC to its highest possible use – as a high-end concert venue. Cities must be entrepreneurial about providing services and this public-private partnership is a great example of how it can work.”  

In the first year of operation, Live Nation guarantees a minimum of 50 events with the count growing to 65 by the fifth year. 

ECPAC will go through a substantial renovation in preparation for Live Nation’s management of the facility.  In addition to upgrades to many of the mechanical systems, ECPAC will receive a massive interior face lift in preparation for its re-grand opening slated for Spring 2019. 

 

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